Hot Winter Nights with Yamaha, Star Motorcycles and Coleman Powersports
Looking for a way to beat the winter blues with providing customers a cure for cabin fever, Yamaha and Star Motorcycles turns the heat with their Hot Winter Nights dealer events.
Designed to introduce customers to their new model year line-up combined with dealership special incentives, the Hot Winter Nights event is a great reason to get out.
Coleman Powersports (Woodbridge, VA) however, decided to turn the heat up even more with their Hot Winter Nights program by adding a new model line-up fashion-show where the new bikes were the runway models accompanied by Coleman’s Cuties, music by DJ QuickSilver, free food and free massages by Alexandria Massage Therapy and simulated drag race set-up. Our own health and fitness expert and professional model Yolanda “Rogue” Scott and Throttle Angel (and fitness pro) Gabriella “Ms. Peru” were also on hand signing autographs and participating in the show. Positioned prominently adjacent from the stage was our stealthy custom Yamaha R1 sitting strongly on a fresh set of Avons courtesy of Avon Tyres with our R1 sporting Yamaha’s GYTR after-market equipment.
“We wanted to step things up for our customers to show our appreciation for their support” says General Manager James “Big Man” Wells. Looking at the turnout from independent riders and clubs riders such as Game 7 Riderz and Cruzerz Unlimited, the event was truly a Hot Winters Night.
If this is how Yamaha and Coleman Powersports are kicking off 2013, we can’t wait to see what’s in store for the warm weather months.