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Kawasaki Updates its Visual Identify in Preparation for...
30 Jul 2015March 1, 2016 marks the 50th anniversary of Kawasaki’s presence in America As part of the commemoration of this corporate milestone, Kawasaki is pleased to introduce a...
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The Wild Card Chronicles
30 Jul 2015The Wild Card Chronicles is a series that will tell the story of the motorcycle world and some of its unsung pioneers set against the back drop of urban underground motor...
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MISSION OPEN ROAD: HARLEY-DAVIDSON ROLLS OUT FREE RIDIN...
30 Jul 2015H-D to give the freedom of motorcycle riding to those who serve and have served our country MILWAUKEE (MAY 7, 2015) – From the flight deck of the USS Yorktown, Harley-...
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Furious 7 FANDEMONIUM Sweepstakes
05 Mar 2015Throttle Life Nation, it gives us pleasure to announce Automotive Rhythms has partnered with Universal Studios to bring you the FURIOUS 7 Fandemonium contest. Victors wil...
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Welcome to the launch of our new bi-monthly digital mag...
03 Mar 2015It gives us great pleasure to announce the launch of our new bi-monthly digital mag! To get you ready for this year’s upcoming events, in this issue we take a picto...
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Harley-Davidson Inks 75 Year Deal as Official Motorcycl...
15 Jan 2015MILWAUKEE – (Jan. 15, 2015) –Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future – far into the future. In the spirit of this year...
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Tissot Hosts Meet and Greet with MotoGP World Champion ...
14 Jan 2015Swiss Watchmaker Tissot hosted a fan meet and greet with 2006 MotoGP World Champion and Tissot Brand Ambassador, Nicky Hayden, at Tissot’s boutique on 666 Fifth Ave...
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The 2015 YZF-R1 And YZF-R1M
23 Dec 2014When the Yamaha YZF-R1 debuted in 1998, it was called a “game-changer.” The term “R1” entered the motorcycle lexicon and became synonymous with the pinnacle of Su...
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2015 Star Motorcycle Bolt C-Spec
23 Dec 2014With the release of the original Bolt and Bolt R-Spec, Star Motorcycles attracted a new breed of riders who wanted this authentically styled modern day “performance bob...
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Kawasaki Unviels Rickey Gadson Custom One-off Ninja H2 ...
11 Dec 2014On December 11, 2014, at the New York International Motorcycle Show, Kawasaki unveiled a highly customized race bike created specifically for use by Kawasaki-sponsored ri...
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Sled Threads – Defining your own style
30 Nov 2014I’ve been riding a cruiser for the last 5 years, a HD Road King to be exact. When I crossed over from sportbikes I realized I didn’t have to wear as much ge...
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On Any Sunday: The Next Chapter – A Roaring Holly...
06 Nov 2014The Dolby Theater on Hollywood Boulevard in Los Angeles played host to one of the motorcycle industry’s highly anticipated premieres, On Any Sunday: The Next Chapter di...